Yuyao Wang | 王瑜瑶
First-Year Ph.D. Student in Behavioural Marketing
Contact
Yuyao Wang | 王瑜瑶
First-Year Ph.D. Student in Behavioural Marketing
Hello, I'm Yuyao.
Welcome to my website. Feel free to have a look around!
Welcome to my website. Feel free to have a look around!
A bit about me:
I'm a Ph.D. student in Behavioural Marketing at the Rotman School of Management.
I am broadly interested in social relationships, with a particular focus on parasocial experiences in the consumer context. I'm also curious about how relational processes intersect with individual differences (e.g., attachment style, emerging adulthood, singlehood) to shape consumer experiences and well-being. My interests are guided by a desire to understand how consumer experiences relate to people’s psychological and relational well-being.
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Outside of research, I am a passionate Genshin Impact player. Ad astra abyssosque!
I am broadly interested in social relationships, with a particular focus on parasocial experiences in the consumer context. I'm also curious about how relational processes intersect with individual differences (e.g., attachment style, emerging adulthood, singlehood) to shape consumer experiences and well-being. My interests are guided by a desire to understand how consumer experiences relate to people’s psychological and relational well-being.
✨
Outside of research, I am a passionate Genshin Impact player. Ad astra abyssosque!